Six ways you can use a virtual assistant to generate more leads

Lead generation is crucial for almost every business, whether you are in the B2B or B2C market. Why?

Because without leads, a business cannot convert prospects into customers. However, entrepreneurs who are launching new products or managing the daily needs of existing customers find it time-consuming to generate quality business leads. Moreover, it requires expertise and a little creativity to build a list of people who are genuinely interested in buying your products and services.

Can you dedicate so much of your valuable time as a solopreneur to data collection, contact verification, lead generation, etc.? Contacting potential customers ? Absolutely not!

To run a business, you need to focus on strategic planning, managing finances, recruiting employees and business expansion. You should start calculating labor percentage like many industries and add it to your strategies. Therefore, you need to give priority to tasks other than database management and lead generation. But then who will manage your leads?

You can easily delegate this task by hire social media virtual assistant for lead generation! This blog will discuss using virtual assistant services such as My Mountaineer to generate hundreds of leads for your business. But first, let's discuss why virtual assistance.

The truth is that lead generation virtual assistants have the knowledge and expertise to align your business strategies and generate far more leads than you could ever imagine. A skilled assistant will also be able to bring you more prospects for sales by using the right tools and software.

Your business and way of life will benefit if you hire a social media virtual assistant or a team of reliable virtual assistants for lead generation. Many would agree – virtual assistants are a much-needed relief in sales in post-pandemic times. You can hire one from companies like Wish who offer highly trained virtual assistants specializing in over 200 skills.

When you've finally found the ideal virtual assistant to work with, give that person your vision and goals. Then, make sure your VA is motivated and ready to work!

Generating valuable leads and increasing conversions isn't just a numbers game. You need to be strategic about who you contact and how you approach them to generate quality leads. To do this, you would need to train a virtual assistant like a traditional employee. A great recommendation would be to start simple and increase the complexity as your VA demonstrates their proficiency. Below is a list of ways a virtual assistant can help your business grow and get you more leads for your company.

A) Research to find new leads

A hundred new leads are useless if most of them don't result in new business. Before you waste time and money courting prospects and customers, have your virtual assistant do some online research to see how your services or products might interest and assist current leads.

Knowing more about a lead, such as their position within a company, the services and products they offer, and the industry or company they work for, can usually help you determine whether or not the lead is worth pursuing. Ask them to make a list of the following:

- Online communities where your ideal customers hang out.
- Subreddits where your ideal customers are active.
- YouTube channels that your ideal customers enjoy.
- Podcasts that your ideal customers listen to.
- Blogs that your ideal customers read.
- Books that your ideal customers would read.
- Social media accounts that your ideal customers follow.

Note: Each item on this list should contain the top ten most popular content listed by your virtual assistant.

Now imagine a virtual assistant finding prospects in your target market to give you many more potential leads. Imagine if they used sites like LinkedIn to connect with specific groups and sectors. Isn't hiring a VA the smartest choice? They will help you reach out to clients until a deal is closed and then it will be your responsibility to close the deal.

B) Identify tasks for each day, week and month

Virtual assistants are experienced professionals who are well-equipped in their roles, so they understand which tasks require daily attention and which should be completed weekly or monthly. Your VA can start by identifying the most important tasks that need to be completed in a day, week, and month for lead generation.

A skilled virtual assistant will manage your email lists, answer social media inquiries, help you with customer reactivation , create marketing content, assist with website conversion, and follow up with prospects while adhering to strict deadlines and timelines. What's more, the entire lead generation process is calendar-driven, so you don't have to worry about missing a single contact.

This is where developing a clearly defined lead generation schedule helps maintain a good relationship with potential and current customers, now and forever

C) Create lead sourcing funnels and create strategic marketing resources

In addition to helping identify leads from various sources; virtual assistants can also help with the creative process. For example, they can create marketing materials, edit and proofread content, and update a company's online presence.

Social media is an extremely effective tool for increasing brand awareness and building close relationships with current and potential customers. Of course, you can always use your lead generation virtual assistant to tweet and post updates about your latest services and goods. In addition, you can connect with your customers via bulk SMS campaigns to send promotional offers, sales alerts, messages, authentication, customer support updates, appointment reminders, and notifications.

With their extensive skills, they can even create or redesign your website, write blogs and social media posts, create business applications, or suggest other successful strategies to attract and retain potential customers.

They have the best suggestions on how to modify your social media pages and use them to your advantage to attract the interest of potential customers and drive them to your brand. They can also include additional tools to create a strong lead capture funnel . As a result, they perform various functions and strategically plan lead generation techniques. This is why qualified leads often have room in the funnel.

Also Read: Social Media Management

D) Conduct public relations work

Do you send cold emails or make phone calls to reach out to your prospects? Then it would help if you consider delegating it to your virtual assistant.

Simply give your VA a cold email template and instruct them to contact everyone on the list. It would be helpful if you also consider sending a series of follow-up emails. To support new and existing business relationships and educate customers about your company, a combination of emails, phone calls and direct emails every three months is more than sufficient.

Most online businesses stay in close contact with their leads through email loyalty programs and monthly newsletters. An assistant with the right skills can do all of this for you. Your virtual assistant should continue to email the prospect whether the response is positive or negative. And if they get a positive response, they should introduce you to the prospect so you can go from there.

Setting up a system to track your outreach programs would be a great idea. While a simple spreadsheet might work, a proper CMS software would probably be preferable.

E) Optimize CRM and stay in touch with potential customers

Communicating with clients and customers on a regular basis is more complex than you can imagine. The first step in the process is for your VA to set up and fill out a CRM tool with full names, phone numbers, email IDs, official websites, and office addresses. Your VAs will update the CRM as your lead base expands. To ensure accuracy, your assistant may also discard the data. In addition, your assistant will create a quarterly marketing and communications calendar to maintain key business relationships.

F) Follow-ups and lead nurturing

Before purchasing a product or narrowing down your company's services, a prospect often has a preliminary inquiry. Your virtual assistant can manage all inbound communication and prioritize emails. It will alert you to all potential leads up front so you can take advantage of them right away.

Providing a positive customer experience is one of the most powerful ways to increase sales . Word of mouth is another highly effective form of advertising. Customers and clients are more likely to recommend your business to others when they receive personalized communications.

Your VA can provide you with cutting-edge communication skills . In addition, they can help you with efficient client follow-up services.

If you are looking for a full-time or part-time lead generation expert, lead generation virtual assistants are a great resource.

You can make the most of your virtual assistant by following these tips:

• Determine how you want to use your VA’s services.
• Make a list of all the tasks you want to delegate.
• Create a detailed job description for your VA.
• Set deadlines and timelines before delegating tasks.
• Communicate with your assistant once a week and once a month.
• Do not hesitate to ask your virtual assistant for advice. They can give you the best advice because they are experts in their field.

When tasks are assigned to virtual assistants, the bigger picture becomes clearer. Hire a lead generation assistant if you or your sales team spend more time generating leads than closing sales.